Tuesday, May 16, 2006

BBC Takes Everyman Interview Concept Too Far

BBC NewsWhen it comes to news reporting, it’s not uncommon to get varying perspectives by interviewing subject-matter experts as well as members of the general public. However, it’s important to know which one is which.

The BBC recently ran a report on The Beatles’ Apple Corp. lawsuit against Apple Computer, and sought to gain perspective from an editor of a technology Web site. However, the person they interviewed on camera was not exactly prepared to comment. That unpreparedness likely stems from that fact that the only thing he had in common with the technology Web site was sharing the same first name as the editor.

Yes, the BBC accidentally grabbed the wrong guy from its reception area and put the bewildered man on camera. This case of mistaken identify is funny enough, but the story gets even better. The man went along with the interview and answered all the questions. Not bad for someone who came in to interview for a low-level IT position. Apparently, the intended interviewee shared the same bewilderment as he watched the interview from the reception area.

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